The Awesome Truth About Pivots
“The press, your friends, and your favorite startup blog are all probably wrong when they talk about “pivots.” Pivoting isn’t about a lack of direction, or about failure, like the deluded business press would have you believe. Pivoting is about maximizing your opportunity while not getting blown up.”
I was invited to the Center for Entrepreneurship at Michigan’s Engineering School (home to LDAP, Netatalk, and PPP!) to speak with over 400 future founders about how our company, 140 Proof pivoted through social analytics into a social technology business. The class seems fun.